Starbucks plans to cut 30% of its menu

Source: Cheng Xin / Getty

Starbucks is planning to reduce its menu by 30% by late 2025 to revamp its image and attract more customers.

The chain is reintroducing ceramic mugs, free refills for in-store customers, and self-serve condiment bars.

Sales have declined for the fourth consecutive quarter, prompting new CEO Brian Niccol to implement changes to simplify the menu and improve customer experience.

Niccol aims to bring Starbucks back to its roots as a local coffee house by offering free alternative milks and focusing on faster service.

The company is also facing challenges with unionized workers and plans to announce layoffs of corporate staff in the coming months.

Source: https://www.npr.org/2025/01/28/nx-s1-5278430/starbucks-cuts-drinks-food-simpler-menu